April's Cool Shit

Check out what has been bringing the UnderBelly team joy or curiosity this month!

April 04, 2023

Olivia's Cool Shit

Founder + CEO

TV Show: The Last of Us (HBO)

Okay so this recommendation is not all that original AND the season final was several weeks ago but that doesn’t make it any less of cool shit worthy.

But if you’re looking for your sign to start the show, let this be your sign. It’s an apocalypse show with the theme of what love does to us. It’s beautiful. It’s dark. The world-building is unreal. There are so many incredible characters and character development. And if you’ve been wondering why you’ve seen Pedro Pascal edits everywhere you’ll finally understand. This show let me fully embrace my love of television.

Liz's Cool Shit

Art Director

MCP Animal Rescue

3.5ish years ago, I lucked out and found the most incredible rescue org a first dog owner (or any animal lover) could find. MCP is based out of Chicago and reps the most difficult underdog cases you could imagine; five-figure medical bills, hospice, or just downright neglect to name a few.

While my heart may regularly break, the compassion and love from their pack are unparalleled and their feed regularly replenishes my hope in humanity. They are deeply committed to their animals, ensuring they don’t just get a home, but the right home. Even if you’re not looking for a four (or three!) legged friend, following along and spreading their message and visibility goes a long way.

MCP Rescue & Outreach

MCP Rescue is a Chicago based animal rescue that finds Forever Homes for the overlooked, abused, neglected, in need, at risk dogs (and cats). We believe every animal is an individual with their own idiosyncrasies, gifts, likes and dislikes, just like humans.

Laura's Cool Shit

Junior Designer

TV Show: Cunk on Earth (Netflix)

TikTok forced me to watch this show and I have to say I don’t regret it at all. Cunk on Earth is filled with British humor… Philomena Cunk (played by Diane Morgan) tells the story of humanity through the years by “traveling” and interviewing historians. However, she asks questions that probably most of us would ask too (more or less). Such a wonderful show that makes history a little bit more light-hearted, packed with puns and dark jokes that only Philomena could deliver.

Recent Blog Posts

How to Get Creatively Unstuck

In design, in business, and in life, you're going to get stuck. We may have unlocked the secret of the universe with this simple process.

Month 2 Retrospective: The Video Challenge

We are 2 months into our 6-month marketing challenge. In March we tackled short-form videos and once again, we learned a lot.

Where do I start with branding?

If branding is everything, where do you even begin? The answer is quite simple. How do you want customers and clients to feel?

UnderBelly Featured Design

Clock’d

Strategy | Website Design | Brand Refresh

We built a hypothesis when we started UnderBelly Creative that if we built genuine partnerships with clients while they were first starting out, as they grow, we can grow with them. Clock'd is this hypothesis in action.

We started working with Marc back in November to help Clock'd reach its next level by building out and implementing a marketing strategy, identifying the core differentiators and opportunities, and ultimately providing a brand refresh and website overhaul!